Set yourself apart from the pack by knowing your WHY

Freelancers are generally subject experts; sought after for their particular knowledge and skills. But, according to acclaimed author, motivational speaker and organizational consultant, Simon Sinek, knowing why you do what you do is just as important as knowing what to do and how to do it.

In his famous TED Talk – watched over 11 million times – Sinek claims that all the great and inspiring leaders, and organisations, in the world “think, act and communicate the exact same way; and it’s the complete opposite to everyone else”. He describes how this works in his Golden Circle.

Most leaders and organisations know what they do and how they do it but what sets the greats apart from the others is that they know WHY they do what they do. And it’s not about money, that’s simply a result of what you do. Why you do what you do is about a higher purpose, cause or belief.

Sinek explains that most people communicate from the outside in, focusing on the what and how before getting to the “fuzzy” part of why. But leaders and organisations that inspire do it the other way around; they communicate from the inside out; selling their dreams, purpose and beliefs to others.

Sinek aligns his Golden Circle to how the human brain works. When we communicate from the outside in (starting with how and what) people absorb and understand information like features and benefits, but it doesn’t drive behaviour. When we communicate from the inside out, getting people to understand and buy into the why of what we do, we are talking to the part of the brain that controls behaviour.

Knowing your why is important because, if you don’t know why you do what you do, how will you get others to understand what you do and take up your cause?

“In the project management world, it’s important to interrogate the why of the project,” says Tony McManus, MD of McManus Consulting.

“Only once you understand the why of the project can you truly understand how it aligns with the company strategy. All too often a project happens simply because a particular stakeholder says it must and these ‘vanity projects’ are understandably doomed before they start.”

Before embarking on any project, a good project manager (PM) would ask, and answer, two important questions: why are we doing this; and how does it align with the business’ higher purpose?

Knowing your why will not only keep you motivated, it will help you get your team and stakeholders to buy into your project and, once there’s a meeting of minds, and a sharing of beliefs, on the why, the how and what follows automatically.

McManus, has no difficulty articulating the why of his business: “we’re in the business of empowering project managers to deliver meaningful projects”, he says.

“Our why is about making sure that project managers are appropriately recognised and rewarded for the work they do.

“Our associates are masters of their own destiny, and McManus Consulting provides a lens through which associates are able to focus on their entrepreneurial dreams, while helping companies achieve their goals. It’s not hyperbole to say that projects change the world or, put differently, without projects there is no change. At McManus Consulting, our why is to provide motivated, competent associates that drive this change for our clients.”

© Tony McManus, McManus Consulting

Protect your valuable information from thieves and hackers!

The Protection of Personal Information (PoPI) Act aims to ensure that all South African institutions behave responsibility when collecting, processing, storing and sharing personal information; and to hold them accountable if they abuse or compromise personal information.

While this legislation is commendable, it does not replace our individual responsibility to protect ourselves by carefully guarding our strategic information. Not to mention the responsibility to protect information entrusted to us by employers and clients.

There are two important questions we should all be asking ourselves regularly: do we share information too easily? And, do we adequately protect our strategic information, and that of our clients and employers?

In a world where you require a password for everything from checking in online for a flight, to accessing your medical aid information, it’s often tempting to use the same password over and over. If you’re going to do this (and you really shouldn’t), at least make it a little harder for identity (and device) thieves by using different variations of the password!

And, on the subject of passwords, as irritating as you may find having to repeatedly enter passwords to unlock your laptop or mobile phone, using a password lock could buy you some valuable time to recover your devices should they be stolen. Solid passwords will also secure your devices from hackers.

Here are some tips from well-known IT publication, Computerworld, on how to create smart passwords:

  • Use keywords related to a theme.Choose a common, significant event: a honeymoon, the birth of a child, a new car, a new job. For example, ideas associated with a new car could be deepblue, 6CDs, 5speed and TiresThatGrip.
  • Substitute numbers for letters based upon their appearance.With a little imagination, you can visualize numbers that bear resemblance to letters. For example, a 4 for an A or a 3 for an E.
  • Substitute numbers for letters based upon their location on the keyboard. The uppermost row of letters on the keyboard, QWERTYUIOP, has a row of numbers right above it: 1234567890.
  • Consistently capitalize the nth letter(s) of your password.Some systems require that at least one character be uppercase. Many people capitalize the first character, but this is too predictable. Instead, always capitalize the second, third or fourth letter, or perhaps always the last or next-to-last.
  • Consider using password management software. Using software like Last Pass means you only have to remember one password. The software generates and stores passwords to other sites for you and automatically enters the relevant password when you visit the specific site. You can upgrade and pay for all the bells and whistles but the free version offers many helpful features, including access across devices.

Tony McManus, MD of McManus consulting has some tips of his own to secure your valuable data (and devices):

  • Share information judiciously. Just because someone asks for information does not meant that you have to provide it. Provide only what is necessary and question how it will be used, and stored.
  • Use a secure service like Google Drive or Drop Box to save important files.
  • Use a laptop lock cable all the time.
  • Make sure that your business insurance covers the loss of your laptop and software, and recovery of data, as well as other devices like phones and tablets.

© Tony McManus, McManus Consulting.  |  Image created by

Learn from the past and skill yourself for the future

Project management – especially “old school” PMBOK®* style project management – is often eschewed by younger people for more trendy career choices. But, more project managers (PMs) are needed in South Africa and the industry has a responsibility to make the profession more appealing to new entrants. And, once on board, newbies should be encouraged to lean on the knowledge of those that came before them. That’s according to veteran project manager, Tony McManus, CEO of McManus Consulting.

While McManus is a proponent of PMBOK® and prefers a more structured style of project management, he is quick to acknowledge that there are traits and soft skills that would set PMs apart from their peers.

Dependability tops the list of sought-after PM qualities. Doing what you said you were going to do, when (and how) you said you were going to do it builds trust and allows all stakeholders to feel comforted by the fact that you have got everything under control.

Knowing (and not being afraid to admit) what you don’t know is an important life skill, and particularly so in the project management world. Asking questions and not moving on before you understand exactly what the issue is helps you to resolve problems much quicker and more effectively than bumbling along until you stumble on the answers.

Being hands-on and paying relentless attention to detail is probably the most important thing a PM can do to ensure a project’s success. Attention to detail inevitably translates to fewer errors and better output; and it keeps team members on their toes! But there is a difference between being hands-on and holding on. Good PMs delegate, but don’t lose touch.

Becoming an expert on a particular topic is another key differentiator for PMs. In many aspects, PMs are required to be something of a jack of all trades but having a particular area of expertise will set you apart – and keep you in demand.

© Tony McManus, McManus Consulting.  |  Image created by

More ways to build, not break, your brand…

In our previous post we talked about the importance of building your personal brand by dressing appropriately at work. Your attire may make that all important first impression but the lasting “brand impression” you make will be formed over time by things like your grooming and behaviour.

When it comes to grooming, the truth of the matter is that even the finest clothes won’t make up for poor grooming like dirty finger nails, garlic breath or unkempt hair. Personal grooming is, rightly or wrongly, equated with self-respect and clients and business associates can easily assume that such “disrespect” of one’s self extends to one’s work ethic and performance too. On the other hand, good grooming will make you stand out and give you an advantage over your peers.

Good business behavior encompasses a wide range of aspects including communication and habits.

Tardiness – in terms of both timekeeping and delivery – is one of the biggest personal brand destroyers. Becoming known as someone who delivers, and arrives, on time, every time is a goal worth pursuing and fosters trust and respect. Your verbal and body language is a major contributor to how people perceive you. Yes, it is 2019 and the odd four-letter word does not raise eyebrows like it it did a few decades ago, but does bad language really fit in with the brand image that you want to create?

Table manners are probably one of the last things that one would consider in terms of employable attributes but, if you’ve ever sat across from someone in the staff canteen (or at a business lunch) who talks with a mouth full of food and manhandles their cutlery, you’ll appreciate that table manners are as important in the work environment as they are at home. And, while we’re talking about eating, can we just agree that loud, lip-smacking gum chewing is a no-no, anywhere, anytime!

Then there’s the minefield of social media…a disclaimer in your bio that your posts reflect your personal views just does not cut it. Your profile is a window into who you are and what makes you tick and, rest assured, clients, employers and colleagues will peek through the window. The list of people who have lost their jobs, and had their lives destroyed, because of social media transgressions is growing. The maxim, don’t say anything on social media that you would not have appear on a billboard along with your name is good advice.

Selling your personal brand to clients and colleagues is especially important when you are a contractor – the client has no contractual obligation to employ you and the individual that comes across best will be the most sought after.

© Tony McManus, McManus Consulting. | Image created by

Be sure to build, not break, your brand

In recent years, there has been a definite trend towards “dressing down” in the corporate world, and not only on Casual Friday. It’s becoming rare these days to see men in suits and ties, and women in smart business suits; and many would applaud that, especially given South Africa’s climate. But, while there’s nothing wrong with dressing more comfortably; there’s also no harm in taking stock every now and then of whether you are taking it too far and damaging your own brand by doing so.

The old adage, “you never get a second chance to make a first impression” springs to mind when one sees how some translate “casual” into work attire. Call me old fashioned, but holey jeans, flip flops and bare midriffs (no matter how toned) have no place in the business world.

Each of us has a personal brand and how we dress when we go to work is the personification of that brand. Your clothes, shoes, grooming and accessories tell your employer, colleagues and clients much about you and may even affect their perception of your skills and qualities.

A cursory Google search provides lots of evidence from researchers as to how you dress can actually affect your performance and even your mood.

According to the Reader’s Digest (quoting a study published in the Journal of Experimental Social Psychology), dressing in clothing that is associated with intelligence, like doctor’s coats or pilot’s uniforms, may not only make you look smarter but may actually make you act smarter too. Researchers gave doctor’s lab coats to subjects (none of whom were doctors) and then asked them to perform a series of complex tasks. Those in white coats made significantly fewer mistakes than the people in their street clothes. The scientists then repeated the experiment but this time gave lab coats to all the participants. However, they told half the people they were doctor’s coats while the other half were told they were paint smocks. Again, the people in the “doctor’s coats” performed better on the tests, which shows that it’s not just what you wear but also what you think of what you wear that matters.

As a contractor, you are constantly reselling yourself to clients. Make the investment in yourself and take the time to think about your image and what you are telling your clients and colleagues about yourself by the way you dress.

© Tony McManus, McManus Consulting.  |  Image created by

Open plan doesn’t mean it’s open season on office etiquette!

In recent years, there has been a definite trend away from closed offices to open plan workspaces, even when it comes to senior management. Hot desking is another newish phenomenon, which takes the open plan concept to the next level and involves allocating desks to workers as and when they are required, or on a rota system, instead of giving each worker their own desk.  In the project management world, there are very obvious advantages to having the entire team up close and personal but there are some golden rules that should be followed to ensure that harmony prevails.

There are few things more irritating than trying to work and having co-workers laughing and chatting loudly in the cubicle next door. Keep it down, whether you are on the phone or having a discussion with a colleague; respect your co-workers and, if necessary, take the discussion out of the common area.

Treat your co-workers’ desks as if they were their private offices – don’t borrow their stationery without asking, don’t thumb through their paperwork, don’t help yourself to their snacks and don’t join in their conversations uninvited.

If you are sick, work from home instead of bringing your germs into the office – in open plan spaces there’s no getting away from a coughing, spluttering colleague!

Consider your colleagues’ noses…not everyone will enjoy your strong new cologne or fish and chip lunch as much as you do! Avoid wearing strong smelling perfume and colognes (it could even trigger some colleagues’ allergies); and take your food to the designated eating area – it’s better for you to take short breaks in any event.

Keep your workspace tidy, a messy eyesore will affect the entire team’s mojo; and, if you are hot desking, be sure to leave the desk as you found it. Even if you subscribe to the maxim that a messy desk is a sign of genius, at least tidy your desk before you leave for the day.

Adjust your mobile phone alerts – the entire team doesn’t need to know every time you get a message.

Working in close quarters can build team spirit, foster creativity and enable easy communication but it can also cause a great deal of friction. Get the most out of your open plan space by being a good “neighbour”; learning to read co-workers’ body language (knowing when to brainstorm and when to retreat) and investing in some ear plugs and stream your favourite music if you are easily distracted.

© Tony McManus, McManus Consulting.
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Regular legislative and compliance updates are crucial

As part of their risk management responsibilities, project managers (PMs) need to keep abreast of legislation that applies to the company and the industry that it operates in. This is becoming an increasingly challenging prospect, particularly in the financial services sector, which has faced an onslaught of new legislation and compliance regulations in recent years. But, daunting as it may seem, it is vital that PMs keep up to date with, at the very least, key legislation that applies to their project.

It falls to the PM to brief the project team on the legislative and compliance issues that impact on the project and to monitor that no breaches occur either during the execution of the project or once it comes online. And it’s not only external regulations that must be complied with. The project rules must at all times comply with the company’s IT security plan, which itself may be a shifting target, necessitating regular review to ensure compliance.

The PM should protect him or herself by regularly communicating with the team about internal and external regulations and governance requirements. Simply put, if required, you may need to prove due diligence in terms of having disseminated the relevant information. This includes ensuring that the team has been exposed to the relevant company policies on a variety of potentially harmful issues like social media, data security and sexual harassment, to name but a few.

One very important piece of legislation that PMs must keep abreast of (and keep the project team aware of) is the Protection of Personal Information (PoPI) Act in terms of which all South African institutions must behave responsibility when collecting, processing, storing and sharing personal information.

The PM who has proactively and regularly touched on a wide variety of external and internal regulations and compliance requirements will be in a good position to put up a convincing defence should transgressions occur.

© Tony McManus, McManus Consulting.
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