McManus Consulting is pleased to announce its partnership with global research and advisory firm Forrester. As of the 22nd of September 2024, McManus Consulting will serve as Forrester’s authorized partner in South and East Africa, providing local businesses with access to the research firm’s invaluable insights and expertise.
This strategic partnership marks a significant milestone for McManus Consulting, solidifying its 30-year legacy as a trusted advisor to South African organisations. McManus Consulting’s commitment to delivering innovative and impactful solutions to its clients aligns perfectly with Forrester’s unique approach to research and advisory services.
“Forrester is a renowned leader in the industry,” said Leonie McManus, Director at McManus Consulting. “Forrester’s research-based insights, tools, and frameworks, combined with their continuous guidance on tech and marketing strategy, will provide South African businesses with the competitive edge they need to make bold decisions that fuel growth.”
McManus Consulting will be taking over the longstanding relationship from business development services company Jozi East. Growing Forrester’s profile as a firm at the forefront of research into the customer-obsessed business of the future, Jozi East represented the firm for over 10 years before handing over the baton.
Forrester offers a comprehensive partnership approach with ongoing support and guidance to clients – unlike traditional research firms that specialise in strategy but don’t provide practical implementation advice. This personalised approach ensures that businesses can effectively leverage Forrester’s insights to drive growth and achieve their strategic objectives.
“Investing in quality research is crucial for South African businesses to achieve sustainable growth. As we enter an era of increasingly rapid and unpredictable change, research provides companies with a solid base for informed decision-making, competitive advantage, risk mitigation, customer focus, and innovation,” says McManus.
By combining Forrester’s global expertise with McManus Consulting’s deep local market knowledge and personalised support, the partnership can deliver solutions that address the specific needs and challenges of South African businesses.
From strategic planning and market analysis to technology adoption and customer experience, Forrester’s insights can help organisations make informed decisions and drive innovation, while McManus Consulting can provide project management skills to assist with implementation.
For more information on Forrester’s service offering, how to engage, or access any of their complementary resources, please visit www.forrester.com or contact Leonie at 082-904-3773 or lmcmanus@forrester.com
